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Swedish online gambling software firm Net Entertainment was listed one of the Scandinavian country's 30 best employers last year, and it is not hard to see why when one delves into the company's 2012 annual report.

Net Ent annual highlights

Last year saw Net Entertainment enjoy unprecedented success and unparalleled results, with the number of gaming transactions reaching a new record of 12.3 billion transactions. For the sake of comparison, that figure is 244 times the number of share trades on the Stockholm Stock Exchange.

Net Ent's number of gaming transactions increased by a whopping 43 percent, which ensured that its European market share rose to 27%. The company's average annual growth since 2006 is 32%, so the 2012 results show that it continues to expand, with no sign of slowing down in the near future.

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Net Ent has built up a reputation over the past few years for powering some of the leading online casino and gambling platforms on the web. Through utilising that famous Swedish knack for efficiency, ingenuity and class, developing cutting edge games in the fields of slots, card games and more.

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Online Gaming Firm Makes Sweden's Top 30 - Industry Coverage - Onlinecasinoreports-com

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While one online gambling company is proceeding with its bid to take over an Atlantic City casino, another with ties to four other local properties is applying for a license in anticipation of starting Internet gambling in New Jersey.

Rational Group, the parent company of PokerStars, officially completed its application for interim casino authorization this month, moving one step closer to purchasing the Atlantic Club Casino Hotel, the Division of Gaming Enforcement said. Regulators deemed the application complete April 10, starting a 90-day period during which the DGE will investigate Rational.

Meanwhile, competitor Caesars Interactive Entertainment, which operates the World Series of Poker and online gambling sites overseas, is applying for a casino license in New Jersey, signaling its intention to enter the state’s fledging Internet gambling market.

“It’s the first of I’m sure many hurdles to cross,” said Seth Palansky, spokesman for Caesars Interactive, which is based in Las Vegas.

In evaluating Rational’s petition, the DGE is required to file a report with the Casino Control Commission by July 9. The commission then has 30 days to hold a hearing and rule on whether Rational should receive interim casino authorization.

The commission also must determine whether the American Gaming Association, a trade group, should be allowed to participate in the hearing. The gaming association opposes Rational’s petition, citing various concerns, including a case the U.S. Justice Department brought against subsidiary PokerStars alleging money laundering, bank fraud and illegal gambling. A settlement was eventually reached in the case.

While the Casino Control Commission had been scheduled to rule on the gaming association’s request, members have since opted to wait.

“The Commission believes it would be appropriate to schedule and address the AGA's petition to participate in Rational Group's ICA hearing once the Commission can determine when that hearing may be held,” Chairman Matthew Levinson said in a statement.

In the case of Caesars Interactive, its majority owner, Caesars Entertainment, already operates four Atlantic City properties — Harrah’s Resort, Showboat Casino Hotel, Bally’s Atlantic City and Caesars Atlantic City. The casino license petition, which was submitted earlier this month, would allow Caesars Interactive to operate Internet gambling on behalf of the four casinos.

It’s unclear exactly when Internet gambling would begin in New Jersey.

According to recently enacted law, Atlantic City casinos would be able to begin offering Internet gambling before the end of this year. However, the regulations governing that operation have not been published. The DGE said Tuesday it did not have an update on when the regulations would be ready.

While Caesars Interactive is best known in this country for the World Series of Poker, the company intends to offer online casino games other than just poker in New Jersey, Palansky said, adding that Caesars already does so overseas.

“We’re offering a whole suite of games in the U.K.,” he said. “We anticipate having everything available.”

Caesars is eager to become an early entrant into the Internet gambling market in New Jersey because poker, in particular, requires companies to lure as many players onto their sites as possible in order to make the game more interesting.

“Poker requires liquidity,” Palansky said. “You need to get a lot of players playing.”

The start of Internet gambling is considered by many to be as monumental as the legalization of casinos in Atlantic City.

“This is what land-based gambling was 25 years ago,” Palansky said.




Caesars Entertainment seeks license for Internet gambling - pressofAtlanticCity-com: Atlantic City | Pleasantville | Brigantine

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The new head of the U.S. casino lobby is a 38-year-old with ties to the travel industry who says he will seek consensus on Internet gambling.

The American Gaming Association nominated Geoff Freeman as its new president and CEO in Las Vegas Wednesday.

Freeman comes to the gambling lobby from the U.S. Travel Association, where he has been chief operating officer. He will replace president Frank Fahrenkopf, 73, in July.

Among his priorities will be navigating the burgeoning online gambling industry.

“We’re going to have to determine if the industry can get on the same page,” he said.

Last year, Fahrenkopf called online gambling one of the biggest threats to the U.S. casino industry. But some Las Vegas-based casino giants, including Caesars Entertainment, appear to be taking steps to cash in on the market.

Fahrenkopf, who was formerly the chairman of the Republication National Committee, has served as the organization’s only president since its founding in 1995.

The lobby has been planning for his departure for two years, and he will stay on as a consultant through at least the end of 2013.

Casinos no longer are just about gambling, and its lobbyists must also understand the travel and hospitality industries, Freeman said. “Gaming is really taking on a broader image, and that’s the image of entertainment. It includes restaurants, shows, hospitality and lodging, and gaming,” he said.

Gaming Association board chairman Richard Haddrill said the group will benefit from Freeman’s policy background and extensive network of connections in Washington.

Freeman “has the skills to build coalitions and execute grass roots campaigns,” said Haddrill, who also is chairman of Bally Technologies Inc.

Freeman graduated from the University of California, Berkeley and worked for the health insurance lobby and the conservative Heritage Foundation earlier in his career.

He will remain based in Washington but will spend time meeting with casino executives around the country.

“I’m going to be ears open to just about anything that anyone has to say,” he said.



Casino lobby's new CEO softens tone on Internet gambling | NJ-com

Augmented Reality, is a new term in today’s lexicon that is filled will futuristic images of the latest technical advances in cyberspace. This does sound strange but in reality the idea of augmented reality has come of age and it is presenting new opportunities in the online gambling industry.

Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical, and/or entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer. Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced.

Infinity Augmented Reality, Inc. is a firm committed to developing high tech software and hardware applications for augmented reality platforms. The company has announced that they are in development of a new and "next generation" method of experiencing online wagering. Chief Executive Officer at

Infinity AR, Avrohom Oratz commented, "Casinos have spent billions of dollars building fascinating structures to entice and lure gamblers and their families to their destination. The Venetian, Bellagio, and Wynn are among the most premier gambling destinations in the world offering the ultimate gambling experiences. Online casino's lacking bricks and mortar need to have that wow factor and make it an enjoyable experience destination. The applications of yesterday won't hack it. The economics of this industry have us very excited and we want to be a significant vendor to gamers and gaming companies."


Augmented Reality Coming to Online Casinos

On Wednesday Zynga’s CEO, Mark Pincus, said that social gaming is moving more towards mobile devices and that the company has adopted a “mobile first” policy. The company believes that the mass market is no longer in social networking but in the mobile platform.

Pincus said, “As a company, we are going through a transition. This is the second wave of consumer adoption of social gaming where people want to carry the games or entertainment with them wherever they go. Mobiles have made it more accessible and gamers want it to be more interactive.”

At present Zynga has around 220 million players. According to Pincus over 50% of players have downloaded games on their mobiles and there are over 72 million active gamers on the mobile platform.

However, Pincus did say that it was Facebook that brought social gaming to the masses. He went on to say that he is not worried about depending on the major mobile app stores such as Apple and Google, he said, “The rules of engagement are written and are transparent.”



Zynga Becomes Mobile First Company - Online Casino Archives

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The state of Pennsylvania took the first step toward legalizing online casino gambling Monday when state Rep. Tina Davis (D-Bucks) introduced House Bill 1235 with 11 other co-sponsors, including Pittsburgh’s own Dom Costa.

The bill, which can be read here, allows for casino companies already operating inside the state to offer online games including poker, blackjack, slot machines or “any other game approved by regulation of the Pennsylvania Gaming Control Board to be suitable for use for Internet gaming activities.”

So while it will allow games with very low house edge — poker, blackjack and craps — it will also open the door for other forms of gambling that might be less friendly to a player’s wallet like roulette, slots and the Pick 6 wheel.

The bill should come as no surprise to anyone since other states including New Jersey, Delaware and Nevada approved online gaming this year. The games would be open only to state residents, but there is a provision in the law that would allow reciprocation agreements with other states.

The state of New Jersey is hoping to have its operation up and running by November, and although they originally hoped to raise about $180 million in extra revenues annually, figures released Wednesday put the estimate at closer to $113 million.

Operators who want to open an online operation will pay the state a one-time $5 million licensing fee and an annual renewal of $500,000. Gambling revenues will then be taxed at 28 percent. In New Jersey, the tax rate is much lower at 15 percent. The bill is a bit different than one that Davis unveiled in January which featured a nearly $17 million licensing fee.

Among the bill’s other components is the ability for the player to set certain safeguards to control “wagering activity.” Those include the ability to set a limit on the amount of money a player can lose in a given time period, place limits on the amount that can be wagered on any one turn in any game, and receive notices of wins and losses if the player “sustains continuous losses at a sufficient level.”

The bill has been referred to the House committee on gaming oversight.



Pennsylvania takes step toward legalizing online gambling | Blogh

Probability, a high-profile British manufacturer of mobile casino games, is in advanced talks with potential American partners, in a sign that the industry floodgates could be about to open as states relax betting regulations.

Probability of mobile gaming

Probability CEO Charles Cohen told Reuters news agency this week that within a couple of years, half the population of the United States will either live in a state or very close to a state in which they will be able to conduct real-money gambling through their mobile smartphone or desktop.

The former political speechwriter, who co-founded Probability in 2004, said in the same interview that his firm is "getting a lot of interest from US companies." He added that it is looking to add at least one European territory this year, with plans to enter France, Spain, Sweden and Denmark.

Shift in legal environment

Nevada, New Jersey and Delaware have all passed regulations approving some of form of online gambling in the past month. Nevada's law authorizes local firms to host internet gambling for non-state residents. This effectively creates a nationwide framework for online gaming despite the failure of federal regulation attempts.
The changing legal environment has seen most of the major online gambling operators shift their attention to the US market. 888 has become the first to receive a Nevada license to conduct online operations, but with the probability of more states regulating, mobile gaming could also be on the cards.




Mobile Gambling Firms Hope to Crack US Market - Industry Coverage - Onlinecasinoreports-com