Manne wrote:
More online poker play has taken place on the World Series of Poker’s website in Clifton and Wayne than in any other Bergen or Passaic County towns, but a number of Bergen towns are significantly outperforming their population rankings.
Those are some of the findings based on data supplied by wsop-com officials on the habits of online poker players in New Jersey since the gambling was legalized by the state in late November.
Many of the state’s largest municipalities, not surprisingly, ranked high in total minutes of online poker played, including leader Toms River (7th-largest population), Jersey City (2nd in both categories), and Cherry Hill (3rd in online minutes played, 13th in population).
But Lyndhurst managed to rank 29th in the gambling even though it is just the state’s 126th-ranked town by population. One spot back, in 30th, is Paterson, the state’s third-largest city.
Other Bergen communities where the online poker play was far ahead of the population ranking include Tenafly, Saddle Brook, Lodi and New Milford.
That list reflects the fact that online gambling seems to be occurring in both blue-collar and wealthy communities, which is what online gaming analysts have predicted.
Casino executives also say that preliminary research is showing that most of the play is not coming from regular visitors to Atlantic City — which, if it holds up, would stem fears that the new gambling is simply cannibalizing brick-and-mortar play at the expense of casino service jobs in that struggling city. Online players offer casinos a potentially lucrative database of new patrons, it is believed, who could then be targeted with discount offers to become new casino visitors as well.
Some online poker research suggests that the profile of the likely players – young, affluent urban males – might favor such cities as Hoboken, Jersey City, Secaucus and Newark because of their proximity via mass transit to Manhattan. That seems to be occurring, as Jersey City, Hoboken (fourth-most minutes played with the 34th-highest population), and Secaucus (79th and 156th) all matched or exceeded their expected rankings.
But Newark, the state’s largest city, has lagged in that respect, ranking 40th in online poker minutes.
Toms River in Ocean County, the state’s seventh-largest municipality, topped the Wsop-com rankings, which do not specify the number of minutes played per town.
The minutes-played calculations are based on logging the IP address of the computer being used to play online poker, so it’s not clear if some towns may be magnets for players from other towns. While the law signed by Governor Christie a year ago bans restaurants or bars from advertising for online gamblers to play at their establishments, friends can privately agree to meet anywhere.
Residents and non-residents alike who set up online accounts can play, but only within New Jersey because of “geolocation” tools that have in some cases incorrectly rejected players near the state’s borders.
Atlantic City’s casinos have taken in about $28 million in online gaming revenue while paying more than $4 million in online gaming taxes, at a rate of 15 percent — nearly double the rate that the casinos pay on their in-house revenues. Those figures are below expectations of most industry analysts, but a number of the casinos have delayed expanding their marketing budgets until issues of geolocation and the reluctance of many large banks and credit card companies to allow gambling deposits are resolved.
New Jersey is only the third state — after Nevada and Delaware — to authorize the gambling and only the second (after Delaware) to permit online casino gaming beyond just poker. Wsop-com is one of 15 gambling websites operating in New Jersey, but has a major share of activity.
Many European countries and others throughout the world have allowed online casino gambling for a number of years.
North Jersey has big hand in online poker betting - News - NorthJersey-com
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