The NFL will allow its franchises to sell sponsorship deals to casinos but will not be permitted to deal directly with bookmakers or betting companies.
This relaxation in the prohibition of sponsorships between NFL teams and casinos eliminates the previous rule which prohibited any partnerships with casinos that worked alongside bookmakers.
Per the agreement, both casinos and NFL franchises will be permitted to use each other's logo in any advertising. NFL teams however cannot take any revenue shares for businesses driven to gambling sites. As part of the agreement NFL teams can now also partner with casinos for stadium naming rights deals.
The US Supreme Court legalized sports gambling earlier this year and sports leagues have since been scrambling to relax rules and create new partnerships.
NFL could land $2.3bn increase with regulated sports betting
In research commissioned by the American Gaming Association (AGA), Nielsen Sports has predicted that the annual revenue of the NFL could be elevated by as much as $2.3bn as a result of the regulated sports betting market.
The study, which breaks down the various sources of revenue that the NFL could reap from a sports betting market in the US that’s widely available, took into account various factors partnerships, data and sponsorship, as well as revenue generated as a result of increased consumption of the league’s media and purchasing of products.
Sara Slane, the senior vice president of public affairs for the AGA stated: “So much time has been spent on talk over integrity fees. We think these numbers are conservative and show that the league is frankly tripping over dollars to pick up pennies.”
According to Nielsen Sports, greater fan engagement and viewership is likely to lead to the NFL’s total annual revenue from media rights, sponsorships, merchandise and ticket sales rising significantly by 13.4% to $1.75bn.
Additionally, the report has also detailed that legal sports betting could help the NFL generate an additional $573m in revenue because of spending by betting operators and data providers.
To quantify the value of a legal sports betting market to the NFL, Nielsen Sports surveyed more than 1,000 adult sports fans – including NFL fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
Matt Ryan had a shocker. Disgusting red zone passing performance with 1/9 passes completed.. Julio Jones had 169 YDS and still not one TD.. Julio Jones needs to play with a better QB
LukasLAL824 wrote:
Down 3-20 after 3, Rodgers playing on one leg threw 3 TD's to lead Packers to a 24-23 win over the Bears.. HE'S A BAAAAD MAN.. Simply unbelievable
The guy is unbelievable, great to have him back healthy!
olbg wrote:
Thinking OAK-LA Rams over 47.5 pts. thoughts?
I think they'll cover the over. Rams have an powerhouse of an offence while Raiders can't defend but will definitely put points up themselves. Can see both teams getting 30+ points here so I'd go for an over if I was you
