Betsafe

McGregor KO… Betsafe wins BT Sport Industry PR Award

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’ global marketing campaign.

The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions and betting markets.

At a star-studded gala hosted in London last week, Betsafe marketing was awarded a prestigious ‘BT Sport Industry Award’, beating the likes of HTC, UK Racing, EA Sports FIFA and Lucozade for ‘best use of PR’ in marketing.



In 2017, Betsafe announced Irish MMA star ‘The Notorious’ Conor McGregor as its new global sports ambassador.

Securing McGregor as its new brand ambassador, Betsafe marketing gained one of the most actively followed and popular athletes in world sports.

Speaking to SBC, the bookmaker would detail its association with McGregor as a ‘game-changer’ for Betsafe’s global brand and marketing.

Veltyco renews Betsafe Deutschland management contract

London AIM-listed industry marketing services provider Veltyco has confirmed that it will continue to act as lead operating firm of Betsson’s ‘Betsafe Deutschland’ property until May 2021.

Veltyco renews one of its biggest management contracts, continuing to operate the Betsafe brand within Germany, on ‘broadly similar terms as its previous agreement’.

The strategic arrangement will continue to see Veltyco act as exclusive marketing services partner of Betsafe Deutschland, a position it has filled since 2012.

Historically, Veltyco has increased the visibility and brand-recognition of Betsafe Deutschland, through premium marketing partnerships with top German Bundesliga clubs alongside further media and marketing initiatives.

Commenting on the contract renewal, Gilles Ohana Chairman of Veltyco, said:

“Since inception, Betsafe has formed a core part of the Group’s operations. The partnership jointly leverages both companies’ respective strengths including Betsson’s and Betsafe’s clear operational excellence and Veltyco’s core expertise in Germany.

Betsson’s confidence in Veltyco in extending its marketing agreement in Germany through to 2021, further strengthens our relationship and we very much look forward to continuing the expansion of the Betsafe brand in Germany to the benefit of all parties.”

Betsafe begins esports sponsorship journey with GODSENT

Betsafe, the flagship European sportsbook property of Betsson AB, has signed its first major esports sponsorship agreement with GODSENT.

In securing a three-year partnership, Betsafe has become the principal sportsbook partner of GODSENT, recognised as Sweden’s leading pro-esports organisation.

Further partnership terms will see Betsafe serve as headline sponsor of GODSENT’s CS:GO division – with both parties working together to develop a high coverage social media activation campaigns.

Kim Ekelund, Head of Marketing Sweden at Betsson Group, underlined that Betsafe had secured the highest-profile esports partnership for Scandinavian markets.

“Betsafe believes there’s still a lot of progress to be made in the esports arena and this sponsorship between ambitious GODSENT and Betsafe is a concrete example of our commitment towards the future of esports,” Ekelund explained.

During 2020, Betsson upgraded its esports wagering capacity by integrating GRID esports API and data systems across its European sportsbook portfolio – augmenting its esports pricing and depth of markets available.

Betsafe has suggested that GODSENT will be the first of many esports partnerships, with the bookmaker aiming to become a leading destination for fans.

Ludwig Sandgren, CEO of GODSENT, added: “We are very proud that Betsafe, with its long tradition of investing in extraordinary content and sponsorships, has signed this long-standing commitment with us. GODSENT is an extremely ambitious organisation and Betsafe matches that perfectly.

“They will become an important driver of our CS:GO division and will be a great strategic partner as we grow into a tier-one organisation. “