Betsson

Betsson Group integrates Betgenius’ streaming offering

Betsson Group has signed an expanded sportsbook content deal with Betgenius which will see the operator integrate the sports betting data and platform provider’s streaming service.

Under the agreement, Betsson Group’s portfolio of brands will add Betgenius live streams for a range of sports, including football, basketball, tennis and volleyball.

In addition, the data and platform provider will supply live trading for every fixture, powered by official data. Along with streaming rights, Betgenius will hold the official data rights to every fixture within its streaming portfolio.

Richard Scott, Director of Trading at Betsson Group, commented: “We’re constantly striving to deliver the best possible product and experience for our customers. The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing.

“The round-the-clock coverage is particularly important as our client base continues to expand in numerous territories.”

By integrating the Betgenius streaming service, Betsson group will be able to ‘enhance round-the-clock player retention’ in addition to driving sportsbook turnover.

James McKiernan, Head of Commercial at Betgenius added: “Since entering the streaming space, we’ve put a real focus on acquiring official content that provides our sportsbook partners with unique, measurable value.

“We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”

Betsson upgrades group racing content with SIS 24/7 betting channels

Betsson AB has significantly expanded its live racing content by integrating Sports Information Services’ (SIS) 24/7 live betting channels across its European sportsbook portfolio.

The agreement marks Betsson’s ‘first-ever group-wide content deal‘, which will see SIS racing channels streamed across its sportsbook subsidiaries of RaceBets, Betsson, Betsafe and NordicBet.

Betsson has highlighted its SIS channel integration as a key sportsbook directive, in which the pan-European operator seeks to maximise racing revenues across its entire regulated market footprint.

Backing the integration of SIS live channels, Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.

“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with enhanced racing experiences.”

Securing a new tier-1 operator partnership, SIS confirmed that Betsson sportsbooks will optimise their entire racing betting markets with new live content from first-class UK and Irish fixtures alongside exclusive international races from Australia, Dubai, Latin America, US and Korea, as well as UK and Irish greyhound racing events.

SIS 24/7 Live Betting Channels will be delivered through a tailored end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices to optimise customer engagement.

Paul Witten, Commercial Director at SIS, added: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.

“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead.”