Manne wrote:
Prima Networks Ltd. announced last October it would be providing its services to the NeoMobile Group, the first ever Italian mobile gaming operation. Neomobile Gaming, Managing Director Francesco Postiglione, said: “Since signing the agreement with Prima Networks Ltd in January this year to provide us with AAMS-compliant casino software and a suite of mobile games, we have been working hard to ensure our offering is the most complete and competitive in the Italian market.” Postiglione continued, “QuickFire’s uncomplicated integration combined with premium content from Microgaming made the decision to partner with Prima Networks very easy and we look forward to a long and successful working relationship.”
Prima Networks calls their network, “the richest mobile gaming experience in the industry”
That being said Prima Networks Ltd has recently announced it is now driving 34 brands in Denmark, including premier operators the likes of Ladbrokes and Unibet. Prima Networks is powered by Microgaming which offers a massive selection of popular online gambling titles.
Loraine Schoevers, Director of Prima Networks Limited, commented, “The regulation of the Danish market is great for gamers and operators alike and we are delighted to be one of the first software providers in this exciting new territory. As new markets like Denmark are regulated, our reliable, flexible solutions, combined with a steady stream of innovative and entertaining content, make us a very attractive proposition.”
Prima Networks was established in 2009 and is located in Malta. The firm was one of the first to offer live services to the Danish market, after the legal regulations came into effect January 2012. PNL operators now represent 25% of the total number of licenses issued by the Danish Gambling Authority so far. Prima Networks has made a strong commitment to establishing positive relationships between online gambling operators as well as regulators in various jurisdictions. With Microgaming as its power source this network will continue to grow and profit.
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2012/01/28
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Some of Becky’s observations were interesting and insightful for those who couldn’t make it down to Panama for the two day event. The second day of the event saw fewer devotees but for those who resisted the open bar and the sun and the shopping they were treated to a fine presentation by BetMotion.com. The BetMotion team concentrates primarily on the Latin American Market and thereby had loads of information to share. This well thought out presentation spoke from valuable experience in this about to explode lucrative market. Some advice included some of the obstacles that carry considerable risk such as multiple cultures within the region, with some having sub-cultures within their cultures. Operators must become familiar with these cultures and sub-cultures in order to begin servicing the market.
Becky’s story on the two day information fest mentioned other factors that operators should be aware of when planning to penetrate the Latin American scene such as realizing that there are very few recognized “brands” in the region so operators must focus on personal relationships with their customers. Bandwidth restrictions diminish the use of technology in the region for offerings that include live dealer and higher quality graphics.
It appears that the key to doing business successfully in the region is to keep ones cards close to the chest, or in other words making sure business stays localized to develop trusted relationships with the consumer.
Alfonso de Leon of Axon Capital, a premier expert in the LatAm sports book services industry also gave insight into the market there pointing out the personality of punters in Latin America and the importance of competitive pricing.